Buddha Cocoa


Buddha Cocoa is a vegan hot cocoa brand competing in a market crowded with rustic farmhouse aesthetics and bold health claims. The challenge was to stand apart — to feel warm without feeling dated, minimal without feeling cold, and premium without pricing out the audience the brand was actually speaking to.

I developed the complete brand identity from the ground up: logo design, brand color system, typography, visual language, and packaging. Every decision was made to hold two things in tension — the ritual comfort of a warm drink and the calm clarity of a mindful lifestyle brand. Nothing fussy. Nothing loud. Just a brand that felt like the product tasted.

The work earned an American Advertising Award for brand excellence.

Services Delivered: Logo Design · Brand Color System · Typography · Visual Identity · Packaging Design · Brand Style Sheet




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